LG Electronics said Tuesday that it will introduce a new line-up of mobile DVD players and cell phones with digital TV features in January, hoping to grab a head start in the U.S. mobile TV market.

The new products — a portable DVD player and three mobile phone models — allow users to view digital programming in a vehicle moving as fast as 290 kilometers per hour, LG said in an emailed statement. They will be disclosed during the Consumer Electronics Show in Las Vegas next year, it added.

LG, which also began manufacturing chips that receive digital TV feeds, has recently completed developing a second-generation chip with improved efficiency and performance, it added.

LG is currently the world’s second-largest TV maker trailing behind its local rival Samsung Electronics. The company plans to ramp up its TV business next year, introducing borderless flat-panel and three-dimensional TVs to the global market.

“The ramping-up of high-margin TVs should lead to increasing sales,” said Soh Hyun-cheol, an analyst at Shinhan Investment Corp in a recent report, adding that LG’s TV division will be its cash cow in 2010.

In October, the U.S. digital TV standards body Advanced Television Standards Committee selected the mobile digital technology proposed by Samsung and LG as an industry standard in North American markets.

YonhapNewsAgency

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